Demystifying Search Engine Optimization – What Is It and Why Is It So Important?

By Gina Williams, Website Designer – San Diego

If you’re like most people, you’ve heard of search engine optimization (tongue twister, anyone? Say that five times as fast as you can!) – but you have no idea what it is. It remains a mystery, only understood by the most web-savvy gurus.

Well, I’m here to tell you that it’s not that mysterious, but it IS crucial to the success of your business. Here’s why. 

Search engine optimization, or SEO, as it’s more commonly referred to, is how you can help Google understand what your website is all about.  

People are already searching for you and the products and services that you offer. You just need to help Google understand that YOU are the answer to those questions and searches. Google has a monumental job trying to put the right websites in front of people when they type in a search. The great thing is that there are concrete steps you can take to help Google do its job more easily, and therefore, drive more traffic to your website, and ultimately, boost your sales.

Some business owners completely ignore SEO for various reasons but that’s a big mistake. SEO is the fuel for your website. It doesn’t matter how cool your website is – with all the bells and whistles, gorgeous images, and a great call to action – without SEO, nobody’s going to see it.

It’s like having a state-of-the-art race car that has no gas and is parked in your garage. You can bring people over and show them your fancy website, but it’s not going to take you or your business where you want to go.

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